Comac Retail Property Group provide Landlords with a comprehensive management platform providing excellence in Property Management, Leasing, Financial Management, Facility Management and Marketing. Systems and reports over time have eroded the value of quality property management. As important as these are, they are aides to good management.

Trade Area Analysis

A key in any asset strategy is understanding the Centres trade area and characteristics. This assists with the Leasing and Marketing of the Centre. It is imperative with increase competition from online sales and diverse ethnicity and financial dynamics that every Centre understands its point of difference.

We utilise GapMaps software to provide a detailed insight into each property. We can identify:

  • Defined trade area boundaries

  • Trade area population

  • Supportable retail by area

  • Retail spend capability

  • Population growth forecasts

  • Demographic profiles by individual and households

We analyse the data and findings and interpret what this means for each asset. The results drive tenancy mix, projected sales and subsequent rents.